Walmart will begin offering a paper towel bounty challenge for consumers, the company announced Tuesday.
The company said it will be offering customers a $10,000 paper towel reward for each customer who successfully complete a paper towels challenge.
Walmart said it is working with a variety of charities to make the program even more fun and rewarding.
The goal is to offer the bounty to consumers at the same time that the charity offers the paper towels to Walmart customers.
Walton’s paper towel program is a joint venture with the United Way, Walmart and Walmart Foundation.
Walter Walton, the former founder of Walmart, will serve as CEO of Walmart and co-chair the foundation’s board.